NathanWorking

Blackjack Horticulture

  • Webflow
  • Brand identity
  • CMS

A commercial landscape company whose work looked nothing like their brochure site. New identity, new photography, and a Webflow build the crew can add projects to from a phone.

Photograph by Gabrielle Maurer

Blackjack keeps grounds most people never think about — corporate campuses, medical parks, the strip of green between a parking lot and a road. The brief was to make that work look as deliberate as it is.

Photograph by Hans
Crew photography set the art direction for the whole site.

The build leans on one wide image per project and very little else. Everything the office publishes goes through a single collection, which is the only reason the portfolio has stayed current for three years.

We stopped explaining what we do and started showing it. The calls changed within a month.

Operations lead, Blackjack Horticulture
Photograph by Nathan AndersonPhotograph by Toa HeftibaPhotograph by Nathan Anderson
See it live

goodcraft.io

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