NathanWorking

Red Door Homes

  • Craft CMS
  • Design
  • Development

A custom home builder with a plan catalogue that changes faster than hand-built pages can follow. Craft CMS runs the floor plans, the galleries and every market page.

Photograph by Polina Kuzovkova

Red Door sells the same handful of plans across a dozen markets, each with its own pricing, photography and sales team. The old site duplicated all of it by hand.

Photograph by Kevin Ache
One plan, drawn from one record, shown in four different markets.

Modelling plans and markets as separate entries that reference each other cut the page count by roughly two thirds. A price changes in one place and every market that offers the plan follows.

The site finally matches how the business actually works.

Marketing director, Red Door Homes
Photograph by Small Group NetworkPhotograph by Hans
See it live

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